Nationwide campaign for BAYER – one of the world’s largest companies
The purpose was to help Bayer market the campaign “My Contraception” in Greenland, based on Malou Media’s knowledge and many years of experience with the market and target group. The goal was to increase awareness and understanding of contraception options across the country. The campaign included services such as video production, online advertising, graphic design, photography, and more.
We created inspiring and inclusive content showing young people different perspectives on the same issue. Together with role models, we shaped the campaign based on their stories to foster engagement and understanding of the importance of prioritizing contraception.
CAMPAIGN VIDEOS
Be like Klaus – talk openly about it and help each other.
Be like Miriam – she takes responsibility.
Resultatet af projektet
“Thank you for an amazing launch week. We are absolutely thrilled with how well the campaign has been received. It’s incredible how many likes and shares the film has received—not to mention the organic reach. Truly impressive. To think that in one country, more than a third of the population was reached in just four days. A big thank you to you, especially for producing content that brings real value to the users. That is the most important thing. I am so proud to work with you on this important project.”
– Stina Bach Loefqvist, Manager Women & Men’s Healthcare
